Selected Work
Conceptual Case Studies
The following projects are illustrative concepts that demonstrate our creative approach, strategic thinking, and production capabilities. They are not representations of completed client engagements.
Note: All projects shown are conceptual case studies created to demonstrate creative capabilities and strategic approach. They are not representations of completed client engagements.
Brand Launch Concept
Meridian Coffee Co.
A complete brand identity for an Austin-area specialty coffee concept — from brand strategy and logo design to packaging system and brand guidelines. The concept centers on the idea of coffee as a daily ritual, expressed through warm, earthy visuals and a confident typographic voice.
Campaign Concept
Apex Fitness
A multi-channel advertising campaign concept for a regional fitness brand targeting Austin's active lifestyle community. The campaign concept focuses on the idea of personal transformation — not just physical, but mental and social.
Visual Identity Concept
Harvest Table Restaurant
Farm-to-table restaurant brand identity including logo, menu design, and environmental graphics concept. The identity draws from the natural textures and earthy palette of the Texas Hill Country, communicating authenticity and seasonal connection.
Brand Refresh Concept
TechForward
Strategic brand refresh for a B2B technology company, including new positioning, messaging architecture, and digital presence concept. The refresh addresses a common challenge for growing tech companies: brand that no longer reflects the sophistication of the actual product.
Campaign Concept
Urban Roots
Integrated marketing campaign concept for a local nonprofit connecting Austin youth with urban agriculture. The campaign concept focuses on the transformative power of growing food — building community, teaching responsibility, and connecting young people to the natural world.
Product Campaign Concept
Lone Star Outfitters
Seasonal product campaign concept for an outdoor lifestyle brand with Texas roots. The campaign concept celebrates the spirit of Texas outdoor culture — wide open spaces, self-reliance, and the particular beauty of the Texas landscape across seasons.
Photography Concept
Skyline Properties
Brand photography concept for a boutique Austin real estate firm. The photography approach focuses on authentic Austin architecture and lifestyle — capturing the spaces and the people who inhabit them, not just the properties themselves.
Brand Film Concept
Momentum Agency
Brand film concept for a professional services firm communicating growth and momentum. The film concept uses visual metaphor — movement, forward motion, and the accumulation of small actions into significant outcomes — to tell the agency's story.
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